Friday, February 17, 2006

2006 results

Didn't blog for this year's ads, but see the results in this press release:

Also, Iowa City native Andrew Hawtrey appeard in the FedEx ad. See this story:

Monday, February 07, 2005

Coverage of Tippie Super Bowl Ad Suvey

We received some great local coverage of our Super Bowl ad survey. KCRG TV went live at 5:30 p.m. Sunday from the site of the survey, Melanie Burns' home. It was also the lead story on KCRG news at 10 pm.

Most of the local media also covered the story, including:

Iowa City Press Citizen

The Daily Iowan

And this excerpt from the Cedar Rapids Gazette:

MBA students rank Super commercials
By Zack Kucharski

"Advertisers shelling out big bucks for advertising slots during last night’s Super Bowl opted to reveal a bit more of their serious sides.

While viewers saw singer P. Diddy pulling up to an awards show in a Diet Pepsi truck, or a chimpanzee photocopying its rear for, many of the advertisers tried to strike a chord among viewers with more serious commercials, said Baba Shiv, a University of Iowa associate professor of marketing.

"In general, the ads were more conservative and tepid than in past years," Shiv said.

Shiv’s assessment was based on results from a group of about 25 marketing students from the UI’s Tippie School of Management’s master of business administration program who spent the game completing surveys and applying formulas to gauge whether the marketing strategies were worth the money.

The group found a simple "thank you" to be most effective business strategy. An advertisement by Anheuser-Busch in which American troops returning from service receive a standing ovation from travelers and a thank you message was the most effective at advancing the company’s business

Sunday, February 06, 2005

Ads will be posted shortly after they air

IFILM will make available all the 2005 Super Bowl commercials within minutes of airtime. The site also has posted a few of the "banned" ads (in case you really want to see Mickey Rooney's bare behind).

Friday, February 04, 2005

Excellent Super Bowl Ads Preview

Check out this article at Media Daily News.

Super Bowl for Marketers

On Madison Avenue, the Super Bowl is about marketing at the highest levels of cost on the biggest stage.

Now You Can Even Bet on the Super Bowl Ads!

The offshore sport betting company has announced odds on which Super Bowl commercial will win USA Today's 17th Annual Ad Meter poll.

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